01-12-16
Tuesday, January 12, 2016
Nat Slavin and Tara Weintritt of the WPG Selected as Presenters for LMA Annual Conference
The Wicker Park Group announced today that Nat Slavin and Tara Weintritt have been selected as presenters at the Legal Marketing Association Annual Conference in Austin, TX taking place April 11-13, 2016. Attendees at the LMA Annual Conference will experience a high level of programming focused on hot topics that impact the industry and fresh perspectives from legal marketers across the country. Nat and Tara will present with Renee Meisel, Legal Director at Dell Inc., on the topic of “Live Client Feedback Interview: Deconstructing and Best Practices.” Well-prepared and skilled interviewers can quickly get clients to share information that will allow the firm to create a dynamic and strong service differentiator, and quite frequently lead to both short-term and long-term financial benefit. This program will include a live client interview that will be deconstructed in real time to highlight best practices on preparing to conduct more effective client interviews and conversations. Topics and takeaways will include:
- Pre-interview protocols, preparation tools and research resources
- Crafting questions
- The importance of understanding communication styles and preferences
- Tips for quickly building trust and rapport
- Asking the hard question
- Dealing with delicate or difficult feedback