09-02-15
Wednesday, September 02, 2015
Kevin McMurdo of WPG and McMurdo Consulting Co-Authors Article for Strategies
Kevin McMurdo, along with colleagues Greg Fleischmann and Kevin Iredell, published an article titled “Sales Professional in Law Firms – Are We Finally Ready?” in Legal Marketing Association’s July/August 2015 issue of Strategies. The article shares their findings on where firms currently stand on hiring professional “sales” people to directly develop business in the legal market and where the trends may be headed.