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All posts by Sanju Kripalani

Brent Adamson, Matthew Dixon and Nicholas Toman have analyzed over 700 unique business-to-business purchases and identified seven distinct customer profiles: Go-Getters. Motivated by organizational improvement and constantly looking for good ideas, Go-Getters champion action around great insights wherever they find them. Teachers. Passionate about sharing insights, Teachers are sought out by their colleagues for their […]

Particle physics and astronomy both attempt to understand our universe from two different vantage points: one immediate observations of the infinitesimally small, and the other grand-scale observations of ancient light and energy. Micro versus macro. On a macro level, quoting from the recent widely-read Open Letter from 25 General Counsel, “leaders of the legal profession […]

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