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All posts by Sanju Kripalani

Thanks to Conference Co-Chairs Robin Gerard and Jonathan Fitzgarrald and a terrific Conference Committee, I had the opportunity to present in Los Angeles at the recent Legal Marketing Association West Region Continuing Marketing Education (“CME”) Conference. My discussion on happiness was decidedly different than the excellent presentations on topics such as business development, public relations, competitive […]

Fifty years ago, the Beatles decamped to Rishikesh, India, for a much-needed retreat. They had been touring continuously since “Love Me Do” hit the charts five years earlier. By 1968, the group’s interest in Indian spirituality and music had been growing. “Norwegian Wood” famously featured George Harrison on sitar. The band and their entourage slept in simple stone egg-shaped […]

Brent Adamson, Matthew Dixon and Nicholas Toman have analyzed over 700 unique business-to-business purchases and identified seven distinct customer profiles: Go-Getters. Motivated by organizational improvement and constantly looking for good ideas, Go-Getters champion action around great insights wherever they find them. Teachers. Passionate about sharing insights, Teachers are sought out by their colleagues for their […]

Particle physics and astronomy both attempt to understand our universe from two different vantage points: one immediate observations of the infinitesimally small, and the other grand-scale observations of ancient light and energy. Micro versus macro. On a macro level, quoting from the recent widely-read Open Letter from 25 General Counsel, “leaders of the legal profession […]

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