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All posts by Tara Weintritt

An IT lawyer recently made a striking observation to me. He works in the flat-screen TV industry and noted that a flat-screen TV from twenty years ago could cost $20,000 or more and lacked much of today’s technology. But every year, the technology has gotten better as the cost has declined. You can now buy […]

Wicker Park Group is revisiting some of the processes around Client Feedback Interviews in a new series of blog posts called “Back to Basics.” This is the second article in the series. You can find the first article about how to choose clients for feedback here. Whether conducting interviews face to face or via telephone, we recommend […]

We will periodically revisit some of Wicker Park Group’s most popular blog posts. This one, from November 2015, was one of last year’s most read posts.   There seems to be a theme with our clients these past few months: change. We have three different clients who recently hired new CMOs, and there are significant changes […]

Fall is one of our busiest interview seasons at Wicker Park Group. Just last month, I conducted over 30 individual interviews. The companies ranged in size, revenue, region, complexity and legal department sophistication, yet the feedback themes were very consistent and tended to focus on communication. Firms received praise and appreciation for frequent, collaborative, consumable […]

Wayne Gretzky is famous for being one of the greatest hockey players in history. He is also known for inspiring thousands with his quotes. One of my favorite Gretzky quotes is: “I skate to where the puck is going to be, not to where it has been.” It is simple but incredibly powerful and exactly […]

I recently conducted an interview that reminded me of one of my favorite client feedback interview experiences and the importance of knowing your clients’ legal budgets. As part of the interview process, we always conduct a prep interview with the relationship lawyer and key individuals working with the client. We ask about the history of […]

Law firms love meetings. And in most law firms, meetings are ineffective because of broken structures, focus and outcomes. Let’s point out of the obvious: Firms ask individuals who are the busiest, the most critical to the firm’s success and often the most productive to attend too many meetings. Firms conduct a significant number of […]

Many of you are aware that I was in the CMO role for over a decade. It was not without its challenges, and there were moments when it felt like pushing a boulder up a hill, but I really loved the position. I loved being in the hot seat to drive innovation and growth, seeing […]

You’ve recruited good candidates for business development, and they’ve participated in a productive group training program. So what’s the next step to success? After participating in the group program, your lawyers are ready for one-on-one coaching sessions in order to adapt what they’ve learned and make it relevant to their individual practices. One-on-one sessions work […]

Business Development coaching takes time. It takes money. And it takes a lot of effort and dedication on the part of the firm, the coach and the lawyer. Ideally, firms are confident from the outset that the investment in coaching is worthwhile and the coaching candidates will take advantage of the opportunities. Otherwise, everyone ends […]

How much time do you typically spend each month seeking new clients? If you’re like many other firm lawyers, you are devoting great blocks of time to RFPs, speaking engagements, industry conferences, entertainment and much more in an effort to develop new client relationships. All of those activities are valuable and important, but you are […]

Towards the end of the year, our interview schedules slow down and we spend our days developing new content, cleaning up files and planning for the New Year. It is a great time to reflect and focus. A recent week of events made me realize the value of something we often take for granted: The […]

There seems to be a theme with our clients these past few months: change. We have three different clients who recently hired new CMOs, and there are significant changes in the managing partner and chairman roles of law firms. Furthermore, we have conducted quite a few interviews with individuals who are new to their company […]

Remember this saying? “Don’t ASSUME. It makes an ass out of you and me.” It’s a little childish and possibly not appropriate for a business blog, but it seems to be a consistent theme of our work lately and one worth considering. After almost 20 years in this industry, I am still shocked at how […]

In the process of preparing for client interviews, we often get asked to obtain the opinions, interest or perceived value of the firm’s newsletters. It is a good question and worth asking given how much time your firm, staff and lawyers spend writing articles. To be candid, the answers range. Many interviewees cannot recall if […]

If you ask most legal marketing professionals about their top pain point and/or worst use of resources, lawyer rankings and awards always rise to the top. They are growing in popularity and awareness, and the time demands to do them well are considerable. However, despite the thousands of interviews Wicker Park Group has conducted over […]

I’ve conducted quite a few interviews recently where the client contact was previously an associate at the firm. It creates an interesting dynamic and is something very important to consider as the marketplace and industry evolve. Years ago, lawyers “grew up” in firms. They entered as associates, climbed the corporate ladder and then became partners. […]

Before I traveled extensively for work, I ignored the pre-flight intercom banter of promotions for those flying as part of the airline’s frequent flyer program. On average, I flew less than a dozen times a year, some for work but mostly for leisure, and I always shopped by price and convenience to the location. Now […]

Recently, I interviewed an assistant general counsel for a large global organization, a man who has spent 30 years working both within law firms and as in-house counsel. His range of positions and experiences give him far-reaching perspective on the evolution of the legal industry, current trends and the ways in which firms are (and […]

In law school, they don’t teach you to work in teams. In fact, most of the programs are designed to encourage competition with your classmates. However, when you enter the workplace and as your career evolves, some of your most important and interesting work will depend on your ability to provide excellent legal services as […]

Happy New Year! We hope you enjoyed quality time with family and friends over the holidays. It is hard to believe it is January 6, 2015. Where does the time go? Whether you are a New Year’s resolution kind of person or simply ready for a fresh beginning, we thought we would share a few […]

Interview with James Koutras, Senior Corporate Counsel & Secretary Cristal USA Inc. Cristal USA Inc. is a Hunt Valley, Maryland-based manufacturer of titanium dioxide. The company has operations in Illinois, Maryland and Ohio. The parent company, Cristal, operates on five continents and is one of the largest producers of titanium dioxide and a leading producer […]

Here at WPG, Thanksgiving is one of our favorite holidays. It allows for cherished time with friends and family. Most of us, at least in the United States, are able to slow down, take a few days away from the office and be grateful for our many blessings. We overindulge in home-cooked food, embrace family […]

Our partner, Nat Slavin, recently had the privilege of moderating the general counsel panel at the LMA West Legal Marketing Technology Conference for the third time. The panelists were brutally candid in their assessments of how to strengthen relationships with in-house counsel, and we thought it was worth sharing their insights. Panel Kendra Clark, VP, […]

Easy Living

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One of the phrases we hear most frequently in client feedback interviews is “Make my life easier.” Clients often describe that as the key to their most successful outside counsel relationships, and at other times they express that wish for broken relationships. But what does it really mean and how can we put it into […]

The Happy Factor

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Is happiness key to building successful relationships and developing business?  This is a relationship business. We have all heard the phrase hundreds of times. However, creating those relationships is easier said than done for a profession that attracts and/or creates introverts (57% of lawyers versus 25% of the general population) and praises thinkers (78% of […]

We spend our days interviewing very smart, interesting people from every business imaginable. And while each interview is unique, almost every client cares deeply about three questions in particular. Positioning yourself to be the answer to these three questions will put you on the path to building trusted, long-lasting partnerships and standing well above the […]

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