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9-26-17

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Tuesday, September 26, 2017

Laura Meherg of the WPG Selected as Presenter for LMASW Regional Conference

The Wicker Park Group announced today that Laura Meherg has been selected as a presenter at the inaugural LMA Southwest Region Conference in Denver, CO taking place October 26-27, 2017. Marketing professionals will come together to discuss best practices and future innovations related to marketing management and leadership in the legal community.

Laura will be presenting with Debra Baker, Managing Director of GrowthPlay, on the topic of “Great Law & Innovation: Using Future Casting to Drive Innovation at Your Firm.” Five years ago a committed group of law firm leaders and law firm service providers embarked on a journey to reimagine the legal profession with a futurist’s view. From this study, Law 2023 was born, revealing 7 Design Principles where firms in 2013 could focus and prioritize to achieve a decade’s head start.

Since the publication of the study, law firms around the country have leveraged the 7 Design Principles to drive innovation inside their firms. During this interactive session, participants will learn not just the what but the how of successfully innovating inside your firm to drive change, improve the client experience, and create more predictable and sustainable revenue streams.

 

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