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Who We Work With

We have worked with more than 120 firms, 40% of the AmLaw 100 and 60% of the AmLaw 200. Law firms of all sizes and structures have hired us to conduct client feedback interviews, workshops, training sessions and research endeavors.

Strong client relationships are essential in today’s changing legal landscape, and we believe that off-the-shelf solutions rarely work for the challenges that come with building those relationships. We work with firms to create a customized approach that will help them not only strengthen existing relationships but ultimately transform the firm’s culture into one that attracts and keeps loyal clients.

Below are testimonials from law firms and other organizations that have selected us.

Client Testimonials

Tara Weintritt and Wicker Park Group have been instrumental to our department and firm to drive cultural change and focus around the voice of the client and improving client service. They have helped us launch and conduct in-person and telephone interviews, as well as an electronic feedback survey. Tara has spoken at our firm and practice group retreats and has built a level of trust, rapport and confidence with our leadership and lawyers that allows us to move the needle quickly and efficiently. They are true partners and practice what they preach by being highly adaptable, making our lives easier and understanding our unique needs and goals. Tara is results oriented and has instant credibility with the lawyers from her hundreds of discussions with in-house counsel.

Daniel Pulka
Chief Business Development and Marketing Officer
Troutman Pepper

The Wicker Park Group has helped me and my firm maintain a strong client focus and ensure the “client is in the room” when we develop our strategy. Aside from being best in class at their craft, they are a joy to work with and an extension of my marketing and business development team.

Adam C. Severson
Chief Marketing and Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz

WPG has proven to be a secret weapon. They play a pivotal role in our robust client feedback program as well as our lawyer training academy—collaborating with us at every step as these initiatives grow and evolve. They seamlessly integrate with our team and have become an essential extension of it. Tara, in particular, brings deep industry knowledge and a unique “voice of the client” perspective. Her unmatched expertise and creativity elevates our initiatives, and she serves as an important thought partner to me personally.

Additionally, we use WPG’s ClienTell to analyze our client feedback, including top value drivers, service needs and buying behaviors.  WPG’s contributions consistently inform our firm’s strategic decisions and ultimately have led to deeper and more meaningful client relationships.

Elizabeth Gooch
Chief Business Development and Marketing Officer
McDermott Will & Emery

Nat is strategic, warm and incredibly attune. He is an excellent ambassador for us in client feedback meetings, and always provides us with action-oriented, tailored ideas and solutions for improving our client relationships. Nat has been a terrific partner for me, and for the broader Loeb leadership team, over the years.

Christa Crane
Chief Client Development and Marketing Officer
Loeb & Loeb

WPG is on the pulse of client listening among law firms. Extremely generous with guidance and ideas about how to think about or implement activities. Knows everyone in the industry and can connect you with resources and people who can offer tips and advice. WPG has been extremely helpful to me as we build our client listening program.” 

Erin Baxendale
Director of BD and Marketing, Clients and Industries
Sidley Austin

Wicker Park Group’s Symposium is the best program I attend annually.

Jeanne Hammerstrom
Chief Marketing Officer

Nat is your go-to person for insight into how buyers of legal services think, act and respond to market trends.  His knowledge of the client’s voice is unsurpassed, which he brings to all projects. Working with Nat has two direct results: your project exceeds expectations and you become a better legal marketer.

David Bruns
Director of Client Services
Farella Braun + Martel

Wicker Park Group has made an invaluable contribution to our law firm and business development team’s success. Through our long-standing relationship, WPG has consistently demonstrated an unwavering commitment to excellence. Their tailored Business Development curriculum and training has been instrumental in equipping our attorneys with the skills and insights needed to thrive in a competitive legal landscape. Moreover, their expert one on one coaching with our lawyers has directly translated into tangible revenue growth. Laura and Tara are trusted advisors to our leadership and lawyers.

Jill S. Weber
Chief Business Development Officer
Quarles & Brady

The entire team at Wicker Park Group is incredibly responsive, accommodating and easy to work with. Our clients have commented on their professionalism, and our attorneys have been pleased at the amount of valuable information uncovered, resulting in new converts to the benefits of client interview programs. WPG’s thorough and easy-to-digest reports have facilitated follow up and provided a focus for future internal client service training. Tara’s ability to promptly gain rapport, confidence and trust with our clients and lawyers during and throughout the client interview process has been critical to the success of our feedback program. She is thorough and personable.

The approach she follows, coupled with her deep knowledge of the law firm industry, enables her to uncover client needs in addition to service and quality expectations. We are especially impressed with the form and content of the formal reports Wicker Park prepares following each interview. The reports provide a detailed and highly useful short- and long-term roadmap for deepening relationships with every client we interview.

John B. Frisch
Former Chairman
Miles & Stockbridge

We have been working with Wicker Park Group, and Tara and Laura specifically, for many years on several strategic and client-focused projects: from internal trainings for lawyers and MBD staff, conducting in-person client feedback interviews for some of our most important firm clients, advising and facilitating on our annual client feedback survey, presenting to our Exec Team on trends and business impact, to our latest venture, ClienTELL.  Throughout all these experiences, Tara and Laura put clients first and strive to bring us strategic insights, vision and practical ways to drive our team to results.   And I can’t stress enough that the best part of our collaboration with Wicker Park Group is how much fun we have working together – truly a joy to partner with this team.

Heather Reid
Former Senior Director, Marketing
DLA Piper

Smart, experienced, approachable, great partners!

Melanie Green
Chief Marketing and Business Development Officer
Fish & Richardson

Why Us

We believe in "one size fits one."

We approach each engagement with the understanding that one firm’s needs are different from the next. In every case, Wicker Park Group pledges a superior client experience.

We do the heavy lifting.

Others can “do surveys” and take information from clients. But then what? We are in the business of creating dramatic client loyalty.

We know our strengths.

Instead of trying to do everything for every business, we are exclusively focused on strengthening and growing client relationships for leading law firms and other professional service firms.

We quickly inspire confidence and build trust.

We have devoted our careers to working with in-house counsel and leading law firms. Even partners who were initially skeptical end up eager to work with us. Additionally, our clients are covered by comprehensive Conflicts and Confidentiality Policies.

We deliver measurable results.

Our clients often ask, “How were you able to get that information for us?” We routinely uncover information about legal budgets, other firms hired, upcoming RFPs and other opportunities, attorney staffing, suggested communication styles and other invaluable information that is not necessarily brought to light in a standard client interaction or engagement.