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Tara Weintritt

Tara Weintritt


Tara-Weintritt-lg

Email Tara

Washington, DC

703.965.2994

 

  • Tara is a partner of Wicker Park Group
  • Her practice includes training and conducting client feedback interviews, client service training, mid-matter and end of matter feedback training and business development strategies based on hundreds of in-person and telephone interviews. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.
  • Tara joined the Wicker Park Group after serving as the Chief Marketing Officer and Director of Client Relations for Miles & Stockbridge from 2002-2012. During her tenure at Miles & Stockbridge, she conducted over 100 client feedback interviews with General Counsel and clients on behalf of the firm. A member of the firm’s six person senior executive team and participant on the board of directors, she implemented and led numerous initiatives including a client satisfaction program, client and industry teams, client service training, client visit program, business development training, individual attorney coaching, three rebranding campaigns and a communication strategy plan during the economic down turn. Tara’s greatest achievements may be behind the scenes, serving as strategic advisor to the Chairman and Senior Leadership, she is known for her executive coaching and strategic leadership for change. A key member of the strategic planning committee, she led the industry and client focus initiative, and serves in an operational and leadership role for lateral and firm growth initiatives.
  • In 2007, she was named “Marketing Director of the Year” by The Elite Excellence in Legal Marketing Awards. Nominated by her Chairman and Senior Management, Tara won for “creating and leading organizational change focused on client satisfaction and service.”
  • Prior to joining Miles & Stockbridge, she served as an account executive and media consultant for Greenfield/Belser. She led numerous strategic and branding campaigns for global, international, national and regional law firms and professional service organizations.
  • She was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2010-2012. She is a frequent speaker at legal marketing, business development and leadership conferences and programs.
  • Tara was named one of 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers.
  • She prefers to swap morning coffee for a run along the streets and paths of any city and can often be found coaching her children’s sporting teams on the weekends.

“I have developed a number of large client relationships since I began working with Tara and strongly recommend her to anyone who is interested in expanding and developing his or her business or practice. She is as good as they come.”

Mike Brown, Principal, Miles & Stockbridge

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