Monday, January 09, 2012
LMA New England Chapter Selects WPG to Present at Upcoming Event
The Wicker Park Group announced today that the Legal Marketing Association New England Chapter has selected Wicker Park Group’s Nancy Mangan to present at an upcoming event entitled “Driving a Business Development Culture” to be held Wednesday, January 25, 2012 at K&L Gates in Boston, MA. Along with Betsy Spellman, Chief Marketing Officer for Steptoe & Johnson, Mangan will provide specific examples of how to drive a business development culture regardless of the size of the marketing department or with limited staff and resources. Participants will learn: How to raise the legal marketing function from order fulfillment to revenue generation; How to help lawyers deliver greater results using targeted business development; How to build rapport and credibility with lawyers; and How to provide evidence of the marketer’s direct impact on the bottom line.