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The Wicker Park Group announced today that the Legal Marketing Association New England Chapter has selected Wicker Park Group’s Nancy Mangan to present at an upcoming event entitled “Driving a Business Development Culture” to be held Wednesday, January 25, 2012 at K&L Gates in Boston, MA. Along with Betsy Spellman, Chief Marketing Officer for Steptoe & Johnson, Mangan will provide specific examples of how to drive a business development culture regardless of the size of the marketing department or with limited staff and resources. Participants will learn: How to raise the legal marketing function from order fulfillment to revenue generation; How to help lawyers deliver greater results using targeted business development; How to build rapport and credibility with lawyers; and How to provide evidence of the marketer’s direct impact on the bottom line.