Tuesday, November 05, 2013
LMA Atlanta City Group Selects WPG to Present at Upcoming Event
The Wicker Park Group announced today that the Legal Marketing Association Atlanta City Group has selected Wicker Park Group’s Tara Weintritt to present at an upcoming luncheon entitled “Aligning Client Feedback With Competitive Intelligence: How To Find Clarity and Focus Through the Eyes of the Client” to be held Thursday November 21, 2013 at the offices of Kilpatrick Townsend & Stockton in Atlanta, GA. Competitive Intelligence (CI) is more than data points. The need for multifaceted CI has grown beyond just objective data. In a hyper competitive marketplace understanding the unique drivers that cause clients to become deeply loyal is what defines the most successful client relationships. This program will discuss the strategies to gain competitive information and how to align this data internally to create client loyalty. We will review the tactics to combine customized client feedback with traditional competitive intelligence to reveal the most important criteria clients demand from outside counsel.