The Wicker Park Group announced today that Tara Weintritt has been selected as a moderator at the LMA Annual Conferencein Denver, CO taking place March 25-27, 2020. Attendees will participate in the industry’s most anticipated event and Tara Weintritt will moderate the following session:
Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools
Over the past 18 months, McDermott’s business development team has set out to determine and redefine business development and client engagement excellence. Through this effort, they created a fully integrated system for building best practices, deploying through the business development team and the lawyers and measuring success to drive growth.
This panel will discuss key levers of the system—including McDermott’s client engagement academy, client listening program and technology-driven business intelligence. You’ll hear case studies and results/metrics to demonstrate how a client-centered approach can drive action and firm-wide change. The panel also will offer practical experience from varying backgrounds—within and outside of legal—and demonstrate how different business development roles can work collaboratively to achieve a shared goal.
The panel will include the following from McDermott Will & Emery LLP: Michelle Lang, Associate Director of Client Service; Teri Robshaw, Associate Director of Commercial Excellence; and Chris Newman, Director of Practice and Industry Business Development.