The Wicker Park Group announced today that the Legal Marketing Association Columbia City Group has selected Wicker Park Group’s Laura Meherg to present at an upcoming luncheon entitled “From Valuable to Invaluable: How to Add Value to Client Relationships” to be held Wednesday, May 17, 2017 at Haynsworth, Sinkler, Boyd in Columbia, SC. Experience and skill only get you in the door. Proving you can add value to client relationships makes you stand out. In the past several years, Wicker Park Group has conducted nearly 1,000 client feedback interviews and countless conversations which conclude that clients care deeply about the added value outside counsel brings to the table.
From 2011 through 2016, an overwhelming 92 percent of interviewees brought up the concept of added value – what it means to them and how it impacts the client relationship. Although the percentages have remained high each year, 2016 saw the highest percentage yet of interviewees discussing the importance of value adds. This interactive workshop, led by WPG’s Laura Meherg, will help you proactively and strategically add value to your firm’s client relationships.