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Wednesday, April 27, 2016

Laura Meherg of the WPG Selected as Presenter for Client Experience in Professional Services Conference

The Wicker Park Group announced today that Laura Meherg has been selected as a presenter at the Client Experience in Professional Services (CXps) Conference in Durham, NC taking place May 24-25, 2016. CXps 2016 brings together professional services firms to develop the next generation of best practices in client management, and discuss the unique challenges of managing clients instead of customers.  Attendees will learn from experts, connect with peers who are passionate about client experience, and be energized by the possibilities and opportunities to drive fierce loyalty and achieve higher margins.

Laura will be speaking on the topic of “Driving Client Experience with Feedback.” In the professional services world cost and value are important; however, decisions often hinge on personal relationships and service. Firms that LISTEN to clients and then act on their feedback are rewarded with repeat business and referrals. This case study based session will explore how to use multi-faceted client feedback efforts to determine client value drivers, obtain competitive intelligence, and identify realistic opportunities. Laura will be presenting with Erin Meszaros, Chief Business Development and Client Services Officer at Sutherland Asbill & Brennan LLP.

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