Chicago – April 22, 2015 – Wicker Park Group (WPG), an international consultancy specializing in client feedback and business development strategy and training, is excited to announce the addition of Aimee Puckett as Client Relations Coordinator.
“Aimee brings a wealth of client-focused marketing expertise to the position,” says Wicker Park Group Partner Laura Meherg. “We are thrilled to benefit from her experience and knowledge.”
Puckett previously spent over three years as the Marketing Director of Birmingham, Alabama-based Balch & Bingham, which has 250 attorneys in seven offices across the Southeast. While there, she directed the strategy and implementation of a rebranding campaign, including the creation and management of an extensive ad campaign. Puckett also built regional and national visibility for the firm through public/media relations efforts and expanded the firm’s online presence through the establishment and promotion of social media channels. She helped in the development of firm and practice area messaging as well.
Prior to joining Balch & Bingham, Puckett served as Marketing Director for Southern Living magazine, one of the nation’s largest monthly consumer magazines. While there, she created and executed strategic marketing programs as well as managed a team of marketing support professionals. She helped to develop the annual marketing plan and implemented multi-sponsor events and large-scale sales meetings.
Puckett earned a BA from Vanderbilt University in 1993.
About Wicker Park Group:
Wicker Park Group is dedicated to improving the relationships that firms have with their clients, primarily through client feedback interviews. Each Wicker Park Group partner and consultant has more than 15 years’ experience working with—or serving as—in-house counsel. They bring an insider’s perspective to how general counsel think and are able to uncover the unique factors that define a loyal, lasting client relationship.
Wicker Park Group presently works with a wide range of law firms, helping them improve client relationships to achieve measurable results via in-person, telephone and electronic online interviews. Clients include some of the world’s largest law firms as well as small boutiques and other professional service organizations. For more information visit: www.wickerparkgroup.com