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Creating Dramatic Client Loyalty

Case Studies

We are in the business of creating dramatic client loyalty.
When all is said and done, you will know what your firm’s clients value most and what drives them crazy, understand the opportunities ahead and any stumbling blocks in the way, gain competitive intelligence that can lead to more matters or explain a few things, and have clear direction and support for deepening your relationships.

Client Feedback Interviews

Most clients have something they want to say to their law firms and are just waiting for someone to ask. The Wicker Park Group helps facilitate the conversation by conducting sophisticated client feedback interviews for you with in-house counsel and other corporate clients. Different from a “thank you” visit, our interviews are designed to reveal what clients want, expect and value in their law firm relationships. Our conversations also yield competitive intelligence about how and why clients make decisions, as well as result in a tangible roadmap for growing and strengthening valued relationships.


For law firms with an interest in conducting their own client feedback programs, we have developed ClientKit™, the Wicker Park Group’s proprietary toolkit to help carry out this approach. You can jumpstart client feedback programs in your firm with tested, step-by-step guidelines – all supported with training for attorneys and staff on our methodology and implementation. With this formalized approach, you are guaranteed consistency in methodology, communication and deliverables and are more likely to win faster internal buy-in to begin a client feedback program.

Advanced Workshops & One-On-One Coaching Services

It’s a given that clients expect their attorneys to be highly skilled at practicing law, but great lawyers are also asked to be exceptional communicators, project managers and budgeters too. The Wicker Park Group has developed a series of advanced workshops and one-on-one training to help attorneys build skills, create new behaviors and drive cultural change to strengthen client service and business development. Law firm CMOs play an integral role in these sessions and their follow up.

WPG Speaker Series

Very different from our Advanced Workshops, is our Speaker Series. The Wicker Park Group is available to speak at your firm retreats or meetings. We can share either an industry perspective on what we are hearing from law firms and their clients or an insider perspective that includes an overview of what your clients recently told us in feedback interviews. We also speak regularly on timely business development, law firm management and client service topics.

Meeting Facilitation

You do not have to go it alone. The Wicker Park Group has extensive first-hand experience in developing and facilitating law firm retreats and meetings. With a team made up of former CMOs, lawyers and business owners, we have helped set the direction and carry out the logistics for dozens of such gatherings. We also have been instrumental in launching new initiatives for firms and companies, including advisory boards, as well as client, industry and practice group teams.

Client & Industry Teams Support

As law firms have created internal teams around key clients or industries, the need for effective team structure, meeting facilitation and program assessment has arisen. It takes an incredible amount of work for firms to first get these teams off the ground, to keep them running and then to ensure they reach goals. The Wicker Park Group is well versed in the opportunities and challenges of teams, has established and run them for others and can bring a fresh outside perspective to make them a success.

Competitive Intelligence & Internal Evaluation

Differentiation is a key driver in why firms get hired. Understanding what a client wants and expects, as well as how a firm compares to its competitors is fundamental to achieving differentiation. Through our previous professional roles and consulting with clients of The Wicker Park Group, we have deep experience with conducting competitive research, developing marketing budgets, evaluating practice viability, identifying and vetting laterals and assessing brand position and reputation.

Our Team & Our Clients

We have spent our careers in the worlds of inside and outside counsel as lawyers and CMOs, and one of us was publisher of InsideCounsel Magazine for nearly 15 years. With this dual “inside-out” perspective, we bring a first-hand understanding of what matters to you and your clients and are highly focused on strengthening and deepening your relationships.

More than 60 law firms of all sizes and structures have hired us to conduct hundreds of client feedback interviews, dozens of workshops and training sessions and countless research endeavors.

Though we take our name from Chicago’s Wicker Park neighborhood where we were having dinner the night our firm was created, our team covers the U.S. coast to coast and works overseas too. We are frequent flyers and most often work on-site with our client law firms. We create the right team for each engagement with an eye on expertise and efficiency.