Tara Weintritt and Wicker Park Group have been instrumental to our department and firm to drive cultural change and focus around the voice of the client and improving client service. They have helped us launch and conduct in-person and telephone interviews, as well as an electronic feedback survey. Tara has spoken at our firm and practice group retreats and has built a level of trust, rapport and confidence with our leadership and lawyers that allows us to move the needle quickly and efficiently. They are true partners and practice what they preach by being highly adaptable, making our lives easier and understanding our unique needs and goals. Tara is results oriented and has instant credibility with the lawyers from her hundreds of discussions with in-house counsel.
Chief Client Care Officer
The Wicker Park Group has helped me and my firm maintain a strong client focus and ensure the “client is in the room” when we develop our strategy. Aside from being best in class at their craft, they are a joy to work with and an extension of my marketing and business development team.
Adam C. Severson
Chief Marketing and Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz
We brought in the Wicker Park Group and Tara Weintritt to present key issues and industry trends on what matters most to in-house counsel for our annual lawyer retreat. She did an excellent job of customizing the presentation to address our specific goals, keeping the audience engaged, and adjusting her time and material at the last minute based on circumstances out of her control. The Wicker Park Group’s experience interviewing thousands of in-house counsel and Tara’s presentation style were the perfect combination to present an important message to a large audience as well as provide key tactics and strategies on how to improve client relationships.
Former Chief Marketing Officer
Saul Ewing LLP
Tara and the Wicker Park Group have been invaluable to our firm, and to me personally, for many years. WPG has conducted dozens and dozens of client feedback interviews, coached our partners on how to thoughtfully engage with our clients, and we are using their new ClienTELL tool to organize and analyze our trove of feedback data. But I value and rely on WPG far beyond our formal scope of work: they are our thought partners on everything related to client voice and they bring an industry perspective that is unmatched by any consultant I have encountered. We view Tara as an important part of our internal team.
Elizabeth S. Gooch
Chief Business Development Officer
McDermott Will & Emery
Nat is your go-to person for insight into how buyers of legal services think, act and respond to market trends. His knowledge of the client’s voice is unsurpassed, which he brings to all projects. Working with Nat has two direct results: your project exceeds expectations and you become a better legal marketer.
Director of Client Services
Farella Braun + Martel
The Wicker Park Group Symposium offers unmatched networking, education and best practices. The keynote speaker is always top-notch. Best of all, the information is actionable, not esoteric. Our firm has derived great value from the program content.
Jill S. Weber
Chief Business Development and Marketing Officer
The entire team at Wicker Park Group is incredibly responsive, accommodating and easy to work with. Our clients have commented on their professionalism, and our attorneys have been pleased at the amount of valuable information uncovered, resulting in new converts to the benefits of client interview programs. WPG’s thorough and easy-to-digest reports have facilitated follow up and provided a focus for future internal client service training. Tara’s ability to promptly gain rapport, confidence and trust with our clients and lawyers during and throughout the client interview process has been critical to the success of our feedback program. She is thorough and personable.
The approach she follows, coupled with her deep knowledge of the law firm industry, enables her to uncover client needs in addition to service and quality expectations. We are especially impressed with the form and content of the formal reports Wicker Park prepares following each interview. The reports provide a detailed and highly useful short- and long-term roadmap for deepening relationships with every client we interview.
John B. Frisch
Miles & Stockbridge
We have been working with Wicker Park Group, and Tara and Laura specifically, for many years on several strategic and client-focused projects. From internal trainings for lawyers and MBD staff, conducting in-person client feedback interviews for some of our most important firm clients, advising and facilitating on our annual client feedback survey, presenting to our Exec Team on trends and business impact, to our latest venture, ClienTELL. Throughout all these experiences, Tara and Laura put clients first and strive to bring us strategic insights, vision and practical ways to drive our team to results. And I can’t stress enough that the best part of our collaboration with Wicker Park Group is how much fun we have working together – truly a joy to partner with this team.
Senior Director, Marketing