It’s a Relationship Business
My friend and in-house marketing professional extraordinaire Heather Milligan of Barger & Wollen has an excellent post at The Legal Watercooler on how to counteract the not uncommon lawyer stance that they are “too busy to market.”
She offers great advice on how to overcome the failure’s of lawyers to understand the value of networking, and I am privileged to be mentioned in the piece on the simple concept that: Clients want to know you; it’s a relationship business.
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