Client Interviews Are Hot
In the January/February Issue of the ABA’s Law Practice magazine (pp. 11-15) Bob Denneyexplores what’s hot and what’s not hot in the legal profession.
Among the marketing and business development trends, Denney lists Client Interviews in his top four along with Growth Strategies, the creation of the Chief Value Officer and filling long-vacant Chief Marketing Officer positions.
As we like to say: without talking to clients how can a firm ever develop great strategy to serve clients and grow the firm.
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