The most important part of the client feedback process is being prepared to act on the feedback you receive.
When we advise our law firm and professional service firms on best practices in client feedback there are several “rules” to follow, but the number one rule is: You are making a promise. You are making a promise that if you are going to take your client’s time and ask for feedback you are going to follow up on that feedback.
It is worse to ask for feedback and not follow up then to not ask at all.
In a recent post on the Fast Company web site, they offer three tips that are a critical part of the follow up.
Their advise is important piece of the feedback follow up process.