Join Wicker Park Group for a one-day workshop where you will learn the critical skills all lawyers need to create client loyalty.

Registration for this event is closed

The Wicker Park Group has helped me and my firm maintain a strong client focus and ensure the ‘client is in the room’ when we develop our strategy.

Adam C. Severson
Chief Marketing and Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz

event details

The Client Loyalty Institute was developed to help lawyers sharpen their client service and business development skills. This intensive, experience-based course will cover a wide array of topics that are the keys to communicating effectively, identifying opportunities, developing techniques for closing and adding value to all client relationships.

Wicker Park Group has worked with over 90 law firms and business professionals around the world in the last decade, interviewing more than 3,000 law firm clients and training hundreds of lawyers. This one-day immersion program will focus on:

  • the voice of the client

  • effective business development meetings

  • active listening

  • converting friends and personal contacts into clients

  • adding value beyond the legal bill

  • traits from the most successful rainmakers

Wicker Park Group offers unmatched networking, education and best practices. Their programs are always top-notch. Best of all, the information is actionable, not esoteric. Our firm has derived great value from the program content.

Jill S. Weber
Chief Business Development and Marketing Officer

For more information, please visit

about the experts at wicker park group
The team at Wicker Park Group has spent their careers uncovering the unique perspective of buyers in the legal industry. They understand how clients think and know what matters in their relationships with outside counsel. The team uses this knowledge to help their law firm clients fully align themselves with their own clients by understanding, strengthening and deepening their relationships.
Services for the AmLaw200 and small to midsize law firms nationwide include:
  • Business Development Workshops
  • Client Experience Training
  • Client Feedback Interviews and Surveys
  • Client and Industry Team Support
  • Client Conversations
  • Competitive Intelligence and Internal Evaluation
  • Meeting Facilitation and Retreats
meet the team
Laura Meherg
Laura Meherg
Director of Client Service & Marketing at Burr & Forman
Nat Slavin
Nat Slavin
Publisher of InsideCounsel magazine
Tara Weintritt
Tara Weintritt
CMO and Director of Client Relations at Miles & Stockbridge

WPG has built a level of trust, rapport and confidence with our leadership and lawyers that allows us to move the needle quickly and efficiently. They are true partners and practice what they preach by being highly adaptable, making our lives easier and understanding our unique needs and goals.

Daniel Pulka
Chief Marketing Officer
Pepper Hamilton LLP

Who should attend? Lawyers who are:

  • Relationship managers
  • New partners
  • In a leadership role
  • Head of firm initiatives
And others who are interested in deepening their client relationships

why you should attend

  • You will learn the critical factors involved in earning client loyalty - what clients value, their loyalty drivers and preferences, relevant trends and myths.
  • You will practice skills and learnings in a collaborative environment and receive real-time feedback and coaching.
  • You will experience the Wicker Park Group proprietary "Added Value Roadmap" to identify specific areas where you can add value for clients.

Registration for this event is closed

For additional event details, please email Wendy Pantle at