With legal expertise common in today’s industry, excellent communication and other business skills are consistently identified by law firm clients as the critical differentiators between average and great attorneys and firms. These skills also directly correlate to an attorney’s realization, perceived value and ability to develop business. To provide attorneys with tools for engaging clients in a meaningful way, Wicker Park Group offers Client Conversations, a turnkey program and toolkit. The program challenges attorneys to schedule and conduct three to five meaningful client conversations in a short time frame and provides the skills to improve their day-to-day interactions with clients and prospects. The goal is simple: to increase the number of face-to-face meetings with clients and improve the quality of every interaction with clients in order to retain and expand quality business.